The Dear ME campaign was relaunched in 2023 with a need for a refreshed brand identity. For this project, I designed social media profile images, a flyer, and a rack card. The visual tone centered on individuals finding inner strength after sharing their personal journey of why they chose to quit smoking tobacco.

Given New Hampshire’s reputation for its natural beauty and adventurous spirit, I reflected these elements in the materials, creating a relatable visual narrative that resonates with the audience.